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The first design store in Ecuador
Over — where Ecuador’s first design store renews its voice.
Over is the branding for Ecuador’s first design store. A space created to promote creativity, design, and innovation. The identity captures the brand’s forward-thinking spirit through clean compositions, geometric forms, and expressive typography. It reflects a new generation of Ecuadorian design: bold, experimental, and full of vision.
The transformation gave Everly more than just a new look — it gave them a clear, confident identity that merges sport, culture, and lifestyle into a brand with real staying power.
With a refreshed brand system and a high-performing website, Everly now connects with customers in a way that feels both authentic and aspirational. The brand reflects the elegance of tennis while embracing the speed and edge of modern design. Today, Everly stands as a lifestyle brand built for loyalty, growth, and cultural impact.
